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Based on the nine pillars of digital transformation and the product transformation framework that I developed a while ago, I thought how to make this more operative and applicable for…

The term „digital transformation“ is a buzzword that is used and abused with multiple meanings. Since 2005 the usage of digital technologies and its potentials have changed markets and industries…

In Febrauary 2015 I left MonsterWorldwide after 3.5 years and also the online recruiting industry. It was a great time with great learnings. If you never worked in that area…

As already discussed in my articles “companies and recruiters need to learn how to ‘apply for candidates’” Part 1 and Part 2 the recruiting market is in a change process.…

Some companies such as law firms in Germany rate candidates still by their final marks mainly. Even if candidates seem to have a good fit in experience and already worked…

Apply for Candidates! Since nearly ten years we are talking about Web 2.0, Social Web and how new technologies have changed our daily live and business. Today we face four…

Digital product transformation is one of the biggest challenges for any company with a Web related business model. No matter how established and successful a company and its digital products…

Product transformation means to make a disruptive move for the existing product portfolio into something new. For the music industry their product transformed from vinly to CD to download. While…

In the so called “war for talents” big brands such as Hugo Boss, Audi or Google have an unbeatable advantage. They are also employer brands and get often enough applicants…

Graves: Steps to explain the behavior of managers. Maslow’s hierarchy of needs is often used to explain the motivation and thus essential behavior patterns of employees. Maslow’s theory assumes that human beings…