User Centricity as Driver of Digital Transformation
Based on the nine pillars of digital transformation and the product transformation framework that I developed a while ago, I…
Pillars of Product Transformation
Product transformation means to make a disruptive move for the existing product portfolio into something new. For the music industry…
Decoding the Manager DNA, Part 1: The Graves Value System.
Graves: Steps to explain the behavior of managers. Maslow’s hierarchy of needs is often used to explain the motivation and thus essential…
Die Entschlüsselung der Manager DNA, Teil 1: Das Graves-Value-System.
Graves: Stufen zur Erklärung der Motivation von Managern. Die Bedürfnispyramide von Maslow wird oftmals herangezogen, um die Motivation und damit…