User Centricity as Driver of Digital Transformation
Based on the nine pillars of digital transformation and the product transformation framework that I developed a while ago, I…
What motivates managers?
Based on the nine pillars of digital transformation and the product transformation framework that I developed a while ago, I…
Product transformation means to make a disruptive move for the existing product portfolio into something new. For the music industry…
Graves: Steps to explain the behavior of managers. Maslow’s hierarchy of needs is often used to explain the motivation and thus essential…
Graves: Stufen zur Erklärung der Motivation von Managern. Die Bedürfnispyramide von Maslow wird oftmals herangezogen, um die Motivation und damit…