User Centricity as Driver of Digital Transformation
Based on the nine pillars of digital transformation and the product transformation framework that I developed a while ago, I thought how to make this more operative and applicable for…
Pillars of Product Transformation
Product transformation means to make a disruptive move for the existing product portfolio into something new. For the music industry their product transformed from vinly to CD to download. While…
Decoding the Manager DNA, Part 1: The Graves Value System.
Graves: Steps to explain the behavior of managers. Maslow’s hierarchy of needs is often used to explain the motivation and thus essential behavior patterns of employees. Maslow’s theory assumes that human beings…
Die Entschlüsselung der Manager DNA, Teil 1: Das Graves-Value-System.
Graves: Stufen zur Erklärung der Motivation von Managern. Die Bedürfnispyramide von Maslow wird oftmals herangezogen, um die Motivation und damit wesentliche Verhaltensmuster von Mitarbeitern zu erklären. Maslows Theorie geht davon…