Academic Essentials by Lars Janzik
The world is online. In 2013, about 1.43 billion people worldwide are active in online communities and social networks compared to 46.6 million people in Germany. In particular, the mobile…
The open innovation process Users and customers are able to participate actively in companies‘ open innovation process in different roles during every single stage. The infographic shows a simplified schematic…
Nach den Aktivitäten und dem Besucherverhalten von Mitgliedern in Innovation-Communities kann man fünf verschiedene Typen unterscheiden: (1) Innovatoren, (2) Aktivisten, (3) Touristen, (4) Mitläufer sowie (5) Trittbrettfahrer. Innovatoren veröffentlichen, im…