Schlagwort: Netnography

Motivation zur Beteiligung in Innovation-Communities

3. März 2013 Lars Janzik

Die Infografik fasst die Ergebnisse einer dreijährigen mehrstufigen Motivationsanalyse der Mitglieder von Innovation-Communities zusammen. Zunächst wurden 22 Forschungsbeiträge zu Innovation-Communities ab dem Jahr 2000 bzgl. der gezeigten Motivationen von Community…

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